Innovation Prowess: Leadership Strategies for Accelerating Growth Wharton Executive Essentials

Wharton School Press #ad - A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. What distinguishes these growth laggards from growth leaders like IBM, Amazon, Nike, American Express, LEGO, and Samsung that realize their full potential for growth?Wharton professor George S.

Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.

Innovation Prowess: Leadership Strategies for Accelerating Growth Wharton Executive Essentials #ad - Inspired by wharton's executive education program, each book is authored by globally renowned faculty and offers a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities. Day shows managers how to set a growth strategy that is realistic while still stretching the organization; search for the best growth opportunities along the full spectrum of 14 growth pathways; aim their growth-seeking activities toward the creation of new customer value; learn to profit from the uncertainty of innovation by successfully assessing and containing risk; build the organizational muscle to implement an ambitious growth strategy; and move faster from ideas to impact.

With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year. The wharton executive essentials seriesthe Wharton Executive Essentials series from Wharton Digital Press brings the ideas of the Wharton School's thought leaders to you wherever you are.


Customer Centricity: Focus on the Right Customers for Strategic Advantage Wharton Executive Essentials

Wharton School Press #ad - Wharton executive essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today’s competitive business environment and capture tomorrow’s opportunities. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers…and then there is pretty much everybody else.

In customer centricity, wharton professor Peter Fader, coauthor of the follow-up book The Customer Centricity Playbook, helps businesses radically rethink how they relate to customers. Reveals how to increase profits from your best customers, find more like them, and avoid over-investing in the rest….

Customer Centricity: Focus on the Right Customers for Strategic Advantage Wharton Executive Essentials #ad - Decidedly accessible and absolutely necessary. Jim sterne, founding president and chairman, clear, digital analytics Association“Perfect read…It’s short 60-90 minutes, and the best summary I’ve read of why companies should rethink their approach to customers. Andrew mcfarland, chief customer officer, svp, Black Box“Knowing what your customers are worth is the secret to focusing your time and money where it makes the most difference.

A powerful call to action, customer relationship management, customer centricity upends some of our most fundamental beliefs about customer service, and customer lifetime valueNOT ALL CUSTOMERS ARE CREATED EQUALDespite what the tired old adage says, the customer is not always right. He provides insights to help you understand:why customer centricity is the new model for success and product centricity must be ushered outhow the ideas of brand equity and customer equity help us understand what kinds of compa­nies naturally lend themselves to the customer-centric model and which ones don’tWhy the traditional models for determining the value of individual customers are flawedHow executives can use customer lifetime value CLV and other customer-centric data to make smarter decisions about their companiesHow the well-intended idea of customer relation­ship management CRM lost its way—and how your company can properly put CRM to useCustomer Centricity will help you realign your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

You can’t be all things to all people, so you need to learn to find out who really matters to your success.


Financial Literacy for Managers: Finance and Accounting for Better Decision-Making Wharton Executive Essentials

Wharton School Press #ad - Lambert, miller-sherrerd professor of accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit. Financial statements are a critical source of the information you need.

Financial Literacy for Managers: Finance and Accounting for Better Decision-Making Wharton Executive Essentials #ad - In direct and simple terms, Richard A. You will learn to use and interpret financial data; find out what we can learn from Pepsi, Krispy Kreme, General Motors, and other companies; learn how to evaluate investment strategies; and apply your financial know-how to develop a coherent business strategy. The language of businessin order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information.


Global Brand Power: Leveraging Branding for Long-Term Growth Wharton Executive Essentials

Wharton School Press #ad - Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In global brand power, from identifying the appropriate competitive set, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, offering a sustainable differential advantage, and targeting the right strategic segment.

A brand must be elastic enough to allow for reasonable category and product-line extensions, consistent enough so that consumers who travel physically or virtually won't be confused, flexible enough to change with dynamic market conditions, and focused enough to provide clear differentiation from the competition.

This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.

Global Brand Power: Leveraging Branding for Long-Term Growth Wharton Executive Essentials #ad - Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc. Starbucks, and celebrities like lady gaga are leveraging their brands, Marriott, Apple, Southwest Airlines, Campbell Soup Company, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures.


The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Wharton School Press #ad - In this new book, fader and toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. How did global gaming company electronic arts go from being named “Worst Company in America” to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface.

2019 axiom business book award winner featured in forbes, head of customer analytics and chief analytics evangelist, ” according to Neil Hoyne, The Customer Centricity Playbook offers “actionable insights to drive immediate value, and a Google Talk, NPR’s Marketplace, Google. In the customer centricity playbook, wharton school professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value #ad - Fader and toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, retention, and development tactics based on customer heterogeneity foster a culture that sustains customer centricity, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value CLV Finetune investments in customer acquisition, as they are a vital underpinning for all these areas through the valuable insights they provide Fader’s first book, and also understand the link between CLV and market valuation Understand customer relationship management CRM systems, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage.

A must-read. Aimee johnson, chief marketing officer, Zillow “The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction. Rob markey, bain & Company, Partner, Inc.


The Network Imperative: How to Survive and Grow in the Age of Digital Business Models

Harvard Business Review Press #ad - These companies, scale with lower marginal cost, grow faster, or network orchestrators, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, Megan Beck, authors Barry Libert, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry.

The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. Digital transformation is affecting every business sector, top talent, and customers shift toward network-centric organizations, and as investor capital, the performance gap between early and late adopters is widening.

So the question isn’t whether your organization needs to change, but when and how much. The network imperative is a call to action for managers and executives to embrace network-based business models. Digital networks are changing all the rules of business. But this seismic shift isn’t unique to digital start-ups and tech superstars.

The Network Imperative: How to Survive and Grow in the Age of Digital Business Models #ad - . They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The network imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

New, google, digitally networked business models, scalable, like those of Amazon, and Airbnb, are affecting growth, scale, Uber, and profit potential for companies in every industry.


HBR's 10 Must Reads on Leadership with featured article "What Makes an Effective Executive," by Peter F. Drucker

Harvard Business Review Press #ad - Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles featuring “What Makes an Effective Executive, ” by Peter F. Drucker. We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.

Hbr's 10 must reads on leadership will inspire you to:motivate others to excelbuild your team's self-confidence in othersProvoke positive changeSet directionEncourage smart risk-takingManage with tough empathyCredit others for your successIncrease self-awarenessDraw strength from adversityThis collection of best-selling articles includes: featured article "What Makes an Effective Executive" by Peter F.

HBR's 10 Must Reads on Leadership with featured article "What Makes an Effective Executive," by Peter F. Drucker #ad - Drucker, " "why should anyone be led by you?" "crucibles of leadership, " "the work of leadership, " "seven transformations of Leadership, "What Makes a Leader?" "What Leaders Really Do, " "Level 5 Leadership: The Triumph of Humility and Fierce Resolve, " "Discovering Your Authentic Leadership, " and "In Praise of the Incomplete Leader.


For the Win: How Game Thinking Can Revolutionize Your Business

Wharton School Press #ad - In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business. For the win reveals how a wide range of companies are successfully using game thinking. Werbach and hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School.

The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In for the win, authors kevin werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design.

For the Win: How Game Thinking Can Revolutionize Your Business #ad - Take your business to the next level—for the winmillions flock to their computers, Farmville, Scrabble, consoles, mobile phones, and countless other games, and social networks each day to play World of Warcraft, tablets, generating billions in sales each year. Let the games begin! It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, employee motivation, productivity enhancement, customer engagement, innovation, and more.

In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems.


Creative Construction: The DNA of Sustained Innovation

PublicAffairs #ad - They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in.

These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Gary pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.

Creative Construction: The DNA of Sustained Innovation #ad - He begins with the simply reality that bigger companies are, well, different. Bigger companies are complex. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Every company wants to grow, and the most proven way is through innovation. This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth.


Competitive Strategy: Techniques for Analyzing Industries and Competitors

Free Press #ad - Competitive Strategy has filled a void in management thinking. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning.

The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Competitive Strategy: Techniques for Analyzing Industries and Competitors #ad - Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

. More than a million managers in both large and small companies, investment analysts, consultants, understand competitors, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, students, and choose competitive positions. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces.


Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Portfolio #ad - Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. In subscribed, and how you can transform your own product into a valuable service with a practical, you'll learn how these companies made the shift, step-by-step framework. Why? because unlike product companies, subscription companies know their customers.

Today's consumers prefer the advantages of access over the hassles of maintenance, to razor blades and makeup Dollar Shave Club, to clothing Stitch Fix, Eleven James, from transportation Uber, Surf Air, Birchbox. His core message in subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. A usa today bestseller! companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It #ad - Subscription companies are growing nine times faster than the S&P 500 Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.